How we handleyour information.

1. What is Personal Information?

For purposes of this Privacy Policy, "Personal Information" means information that alone or in combination identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information does not include deidentified or aggregated consumer information or information that is available in public records.

2. Categories of Personal Information We Collect

We collect the following categories of Personal Information:

• Identifiers such as your first and last name, Internet Protocol address, email address, and telephone number.
• Commercial Information such as records of products or services purchased, including certain payment information.
• Internet Activity such as your information about the device you are using, your browsing history and search history, information regarding your interactions with the Sites, electronic device identifier, hardware information, operating system version, access times and referring website URLs.
• Geolocation Data, which is imprecise location information, like the city, state and ZIP code associated with your IP address.

We may aggregate or de-identify Personal Information we collect through our Site. Any information or data that has been de-identified and/or aggregated so that it no longer contains Personal Information will not be treated as Personal Information.

3. Sources of Personal Information

We obtain Personal Information from the following categories of sources:

• Directly from you. For example, when you sign up to receive a newsletter.
• Indirectly from you. For example, we receive certain information that your computer or mobile device transmits when you interact with our Site.
• Third Parties. We may collect Personal Information about you from third parties in a variety of ways, including, without limitation:
  • We may receive Personal Information about you from third parties that provide services to us, including our web hosting providers and payment providers.
  • We may receive Personal Information related to your use of our Site from third party analytics providers and advertising partners.

4. How We Use Personal Information

The primary purposes for which we use Personal Information are:

• Customer Service and Customer Communications. We may use Personal Information to (1) facilitate purchases, (2) respond to requests for information, (3) provide customer service, and (4) for those purposes in which you authorize or instruct us to use your Personal Information.
• Business Purposes. We may use Personal Information for business purposes including but not limited to: creating and servicing online accounts, providing our Site, providing information about our Site, performing Site management and analytics, research and development, administering surveys and feedback, conducting statistical or demographic analysis, assessing the success of our marketing and advertising campaigns, preventing fraud, other business purposes permitted under applicable law, and carrying out our obligations and enforcing our rights arising from any contracts we have entered into.
• Marketing Purposes. We may use your Personal Information to serve you targeted advertisements and market to you including notifying you of special promotions, opportunities, offers and events via e-mail and other means.
• Law Enforcement / Legal Purposes. We may use Personal Information to cooperate with law enforcement or other legal purposes including: complying with legal and regulatory requirements; satisfying contractual obligations; cooperating with law enforcement or other governmental agencies; and protecting and defending against legal actions or claims.

5. Who We Share Your Information With

To operate and provide our Site, we may share Personal Information with certain third parties:

• Service Providers — vendors that help host and manage our Site, perform analytics, troubleshoot, provide email services, data processing, and security.
• Marketing and Advertising Vendors — to provide targeted advertising and other marketing communications.
• Parties to Business Transactions — in the event of an anticipated or actual merger, acquisition, bankruptcy, or other sale of all or a portion of our assets.
• Government and Law Enforcement — where necessary to enforce and comply with the law, protect property or legal rights, or for safety.
• Professional Advisors — attorneys, accountants, financial advisors, and business advisors.
• Other — third parties when explicitly requested by or consented to by you.

6. Your Choices

• Opt Out of Targeted Marketing — change browser settings or change preferences via NAI Consumer Opt Out and DAA Consumer Choice Tool.
• Opt Out of Marketing Communications — unsubscribe link in emails or contact us.

7. Cookies and Other Tracking Technologies

We use cookies and other tracking technologies including pixel tags and web beacons to gather more information about how the Site is used and for advertising purposes.

• About Cookies. A "cookie" is a small text file that our Site saves onto your computer or device.
• Why we use Cookies. To learn whether the Site is operating optimally, learn whether you are a repeat visitor, personalize advertising, obtain valuable data and statistics, and provide an enjoyable, personalized and innovative online experience.
• Session Replay Tools. We may use session replay tools to reproduce user interactions on the Site.

8. Analytics

• Google Analytics — web analytics service that places cookies on your device to generate information about your Site use.
• Google Tag Manager — tag management system used to deploy and update tags including Google Analytics.

9. Interest Based Advertising

• Google Analytics' Advertising Features — including DoubleClick.
• Meta's Advertising Tools — Custom Audiences for targeted advertising on Facebook and Instagram.

10. Social Media

We are active on social media. The Site allows you to connect and share data with social media. These features may require us to use cookies, plug-ins, and APIs provided by such social media companies.

11. Children

The Site is not directed at children under 13 years of age. We do not knowingly collect, use, share, or sell Personal Information from children under 13.

12. Third-Party Websites

The Site may link to, or be linked to, websites that we do not own or control. We are not responsible for the privacy policies or practices of any third parties.

13. California Shine the Light

Pursuant to California Civil Code Section 1798.83, California residents have the right to obtain (a) a list of all third parties to whom we may have disclosed Personal Information within the past year for direct marketing purposes, and (b) a description of the categories of Personal Information disclosed.

14. Contact Us

If you have any questions, comments, or requests regarding this Policy, please contact us using the contact information shown on our Site.